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MSC Cruises to remove liquefied natural gas adverts following ‘greenwashing’ complaint to UK advertising watchdog by Opportunity Green

Following a complaint by environmental NGO Opportunity Green in March 2024, the Advertising Standards Authority (ASA) has reached “informal resolution” with MSC Cruises – one of the world’s biggest cruise companies – over environmental claims it made about liquified natural gas (fossil LNG). The complaint concerned MSC Cruises’ “For a greater beauty” global ad campaign, …